This article provides an overview of five new beverage launches from Sanpellegrino, Little’s, Terry’s, The Gym Kitchen, and Momo Kombucha, highlighting innovative flavors and market strategies.
- Sanpellegrino introduces a Zero Added Sugar range with authentic Italian fruit flavors, reflecting the trend towards healthier drinks without compromising taste.
- Little’s releases Nespresso compatible coffee capsules offering specialty grade blends and sustainable sourcing, aiming to capture a wider coffee-loving audience.
- Terry’s debuts its first retail Chocolate Orange Hot Chocolate Bombe, combining chocolate with orange-flavored marshmallows, just in time for the festive season.
- The Gym Kitchen enters the chilled dairy market with a High Protein Skimmed Milk, focusing on nutritional balance and taste, supporting health-conscious consumers.
- Momo Kombucha collaborates with Natoora to launch a Green Mandarin Kombucha, delivering a unique flavor experience while supporting sustainable agriculture through Natoora’s Farm Fund.
Sanpellegrino has unveiled its Zero Added Sugar range in the UK, featuring flavors like Lemon, Peach and Clementine, and Blood Orange. The drinks use high-quality Italian fruits, aiming to align with the increasing demand for no or low sugar beverages, which represent over half of cold drink consumption. This range, available at Tesco, will roll out nationwide in 2025. According to Aryna Yersak, brand manager, the campaign will highlight the brand’s passion for authentic flavors and citrus fruits, aiming to offer a premium experience without added sugars.
Little’s has launched a collection of Nespresso compatible capsules, featuring blends like ‘All Day Every Day’ with 100% Arabica coffee from Central and South America, and ‘Big Blend Energy’ combining Arabica and Robusta beans with rich flavor notes. By diversifying their offerings, Little’s intends to extend its reach beyond flavored coffees and appeal to a broader audience. These capsules are available at Waitrose, Little’s website, and Amazon.
Terry’s introduces the Chocolate Orange Hot Chocolate Bombe, its first retail product in the hot chocolate category, leveraging its successful collaboration with Costa Coffee. This innovative product combines a chocolate orange shell with orange-flavored marshmallows and is currently available at Asda, coinciding with the festive market demand.
The Gym Kitchen expands into the dairy sector with its High Protein Skimmed Milk, boasting 60g of protein per liter. This fat-free and sugar-free product, devised through advanced filtration techniques, is now available at Tesco. Founder Segun Akinwoleola emphasizes that this launch aligns with the brand’s commitment to nutritionally balanced products.
Momo Kombucha partners with Natoora for a new Green Mandarin Kombucha, merging Momo’s unfiltered kombucha with the rare tardivo di ciaculli mandarin. Priced at £4.50 per 330ml, this beverage is available at several specialty retailers. This partnership also supports Natoora’s Farm Fund to foster sustainable agriculture, reflecting Momo’s dedication to innovation and social responsibility.
These innovative launches reflect the brands’ adaptability to evolving consumer preferences and their commitment to offering unique, quality products.
