Greenland Seeds collaborates with Leeds-based agency Perfect Storm to enhance its digital strategy.
- Perfect Storm is known for its Business Immersion approach, aiming to understand unique business landscapes.
- The agency’s efforts include qualitative research to grasp customer needs and behaviors in the agricultural sector.
- Greenland Seeds seeks to improve relationships with farmers and agricultural professionals through digital advancements.
- The strategic partnership emphasizes aligning marketing initiatives with business goals for measurable success.
Greenland Seeds has joined forces with a Leeds-based digital agency to drive its marketing strategies into the digital age. In this partnership, Perfect Storm will leverage its expertise to enhance the company’s presence online, focusing on sustainable farming solutions. This collaboration aims to provide agricultural businesses with innovative digital tools to improve crop yield and quality.
The hallmark of Perfect Storm’s approach is its Business Immersion methodology, designed to deeply understand each client’s operational landscape. This involves grasping the specific challenges and opportunities Greenland Seeds faces, ensuring strategies are tailor-fitted for maximum impact. The agency will conduct qualitative research to dive into the needs and decision-making processes of key agricultural groups such as farmers, agronomists, and distributors. These insights will be crucial in crafting a digital marketing strategy that resonates well with the target audience.
Michael Hoff, managing director at Greenland Seeds, appreciates the collaborative approach proposed by Perfect Storm. He highlights that this strategy aligns marketing efforts directly with Greenland’s business goals, emphasizing the importance of setting and monitoring key performance indicators to achieve commercial success. The partnership is seen as a significant move to strengthen industry leadership and customer relationships.
Dan Svikis, strategy and effectiveness director at Perfect Storm, expressed enthusiasm about the opportunity to work with Greenland Seeds. He noted the seed supplier’s rich history in supporting agricultural progress and stressed the importance of translating their customer-first ethos into a modern digital framework. This initiative promises to enhance the connection with their audience and drive sustainable growth.
This partnership marks a forward-thinking step for Greenland Seeds, reinforcing their market position through strategic digital innovation.
