JD Sports launches a new Christmas campaign focused on the essence of family.
- Participants can win £1,000 gift cards by sharing booth photos on social media.
- The JDSTATUS App is essential to access the in-store ‘JD House’ photo booth.
- Regional photo booth events will occur in Metrocentre, Glasgow, and Manchester.
- This campaign seeks to redefine family bonds, celebrating authenticity and connections.
JD Sports has unveiled its latest Christmas campaign, urging the public to celebrate the diverse nature of family. By focusing on genuine connections and moments, the campaign encourages everyone to share their ‘family’ experiences through photographs.
Consumers can participate by visiting the ‘JD House’ photo booth in select stores, capturing special moments that epitomize their personal definition of family. These photos, when shared on social media with specific tags, give participants a chance to win a £1,000 JD gift card.
To join the competition, individuals must have the JDSTATUS App. This feature allows entrants to engage with the campaign, demonstrating JD Sports’ commitment to merging digital and in-store experiences.
The ‘JD House’ booth will be available at various locations, including Metrocentre, Glasgow’s Braehead, and Manchester Arndale, throughout December. Each venue offers a unique opportunity for locals to engage with the event.
The heart of JD’s 2024 Christmas campaign lies in the film ‘JD: Family Portrait,’ starring British icons like Central Cee, Maya Jama, and Trent Alexander-Arnold. Each talent presents their own authentic family interactions, reinforcing the campaign’s message that family is about the meaningful bonds we create.
JD Sports’ campaign beautifully highlights the enduring value of family bonds during the festive season.
