Recent insights have uncovered significant opportunities for brands in the anime sector, which has surged to a $22 billion industry.
- The Insights Family has compiled data from over 800,000 family members across 21 markets, highlighting growing anime trends.
- Anime ranks as a top choice for young viewers aged 3-18, across various countries surveyed.
- The demand for licensed anime products is notably growing among enthusiasts, who seek toys, games, and more.
- Partnerships with streaming platforms such as Crunchyroll are pivotal in understanding the viewer demographics and preferences.
The Insights Family has published a comprehensive report titled ‘The Anime Playbook: Opportunities for Kids & Young Adult Audiences’ revealing key trends in the ever-expanding anime market, which has reached a notable $22 billion in revenue. Utilizing data from over 800,000 family members across 21 global markets, the report provides an in-depth look at how brands and media entities can effectively tap into this burgeoning field.
Anime has been identified as a top-three preference for children and teens aged 3 to 18 across the countries examined. This consistent ranking underscores the genre’s widespread appeal among younger audiences who are increasingly drawn to anime’s unique storytelling and visual style.
The report indicates significant growth in anime’s popularity, particularly among 6-12-year-olds in the EMEA region, suggesting lucrative opportunities for regional and localized content tailored to these emerging markets. Different countries favor different platforms, which highlights the necessity for brands to employ localized distribution strategies to reach their target audiences effectively.
A surge in demand for licensed anime merchandise, including toys, games, and video games inspired by popular TV shows, has also been noted. Brands are uniquely positioned to capitalize on this trend by offering products that resonate with fans’ preferences and desires.
The collaboration between The Insights Family and Crunchyroll, a leading name in anime streaming, underscores the importance of understanding audience dynamics to strengthen market presence. Crunchyroll seeks to leverage these insights to solidify its position as a premier provider of anime content globally.
The anime industry’s rapid growth presents vast opportunities for brands to innovate and expand.
